expertise & Coaching

The Credibility Institute is not a consultation agency and will never be. Instead, we specialise in developing strategies for communication and intangible asset management, such as trust, credibility, reputation and corporate responsibility & ESG. 

We advise businesses in their planning of internal and external communications, with all their stakeholders, as well as with the media, KOLs, and influencers.

Our strategies are designed to create an impact and generate a return on investment. 

CredibilityEngineering® is a structured strategic planning approach that relies on theoretical and empirical research to plan, implement and evaluate a business communication strategy. 

The main objective is to build and strengthen the credibility of individuals and businesses, because credibility is the pillar of reputation.

We audit corporate communications and provide businesses with a 360° diagnostic of their communications and intangible assets, which include:

• Branding & Image
• Trust & Trustworthiness
• Credibility
• Reputation
• Corporate Responsibility
• Media Relations
• Public Relations
• Online Communication

The diagnostic proposes not only a thorough analysis, but also strategic recommendations and KPIs.

We offer an in-company training program with certification for the professional development of communication staff with 3 to 7 years of experience.

Our trainers are certified by the Quebec Government and we give our clients a certification number for legal obligations. 

(Loi du 1% en formation). 

We believe in the strategic 

power of evaluation

A good communication strategy implies sound measurement and evaluation. We help businesses in evaluating and measuring integrated communications as well as intangible assets, such trust, credibility, reputation, and CSR through an online dashboard and KPIs. 

Building on our collaboration with private and academic research centers, our research meets both academic standards and the concerns of the business community.