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Welcome to the Academy of Intangible Assets Management
A unique professional development program for business communicators
What are Intangible Assets?
- Managing the intangible assets of a business falls to strategic communications and public relations professionals.
- These assets are branding, image, trust & trustworthiness, credibility, corporate responsibility, and reputation.
- New tools, some with AI integrated, are available to define strategies and make informed decisions.
- Intangible assets evaluation can prove the ROI of communication initiatives.
Certification Program
- Now offered as an in-company professional development program.
- Case-study based
- Designed for communication early-career professionals (3 to 7 years of experience).
- Learning methods are:
- in-person (group) – starting in October 2022
- online via Zoom (group or individual) – starting in October 2022
- eLearning (individual) – starting in Jan. 2023
Modules that will meet your expectations and interests
- Modules cover a range of topics related to the strategic management of intangible assets.
- Duration: 3 hours per module
- Participants must take the 5 mandatory modules and choose 5 electives, according to their interests, for a total of 10.
Certification in Intangible Assets Management
- After completing 10 modules, participants are invited to take a 3-hour online test whenever it is convenient to them.
- The exam consists of multiple-choice questions.
- A score of 85% or more leads to the certification.
- The certification gives free participation to all webinars organised by the Academy of Intangible Assets Management.
Register now if you:
- Want to know more about intangible assets management, the foundation of all business relationships.
- Would like to be inspired by and learn from leading international experts.
- Need a certificate to advance your career.
- Don’t want to miss your chance to join our Fall 2022 launch.
Extracurricular Training session
Working on your credibility, it pays!
Offer a unique professional development experience to your team.
Ideal for employees and managers, as well as the "C-level" team and the Board of Directors.
All the reasons are good to work on your credibility. Whether for personal branding and relationships with colleagues, to become a credible spokesperson, to consolidate leadership and improve dialogue with employees, to seek funding or for having a strong position in its market, for recruiting and retaining talent, or for writing credible CSR policies and ESG reports. In short, to have influence and create impact!
Lunch & Learn
On the agenda for a 90-minute discussion:
- Credibility is more complex than just being believed.
- What's the point of building credibility?
- How can credibility help me in my career?
- Credibility is the foundation of leadership.
- Credibility is the most important element of dialog.
- How to build your credibility?
- What is the return on investment of working on your credibility?
Half-day
On the agenda for a 3-hour session:
- 120-minute discussion on the same topics as the Lunch & Learn session.
- Plus a 60-minute group workshop
It's easy as ABC.
Lunch & Learn: $750
Half-day session: $1250
-> No matter how many people participate
-> In-person or online
-> Online Lunch & Learn is free-of-charge for NPOs and NGOs
* Plus transportation for the trainer, if applicable
* Excludes venue rental and lunch for participants
* Plus applicable taxes
* Payable by bank transfer, credit cards, or bitcoin
* Accredited for the "Loi du 1%" (Québec)
