Welcome to Academy of Intangible Assets Management

Offer a unique professional development experience to your team.

Ideal for employees and managers, as well as the "C-level" team and the Board of Directors.

All the reasons are good to work on your credibility. Whether for personal branding and relationships with colleagues, to become a credible spokesperson, to consolidate leadership and improve dialogue with employees, to seek funding or for having a strong position in its market, for recruiting and retaining talent, or for writing credible CSR policies and ESG reports. In short, to have influence and create impact!

Lunch & Learn Session

The agenda for a 90-minute discussion:

• Credibility is more complex than just being believed.
• What's the point of building credibility?
• How can credibility help me in my career?
• Credibility is the foundation of leadership.
• Credibility is the most important element of dialog.
• How to build your credibility?
• What is the return on investment of working on your credibility?

Half-day and Full-day Sessions

The agenda for a 3-hour session:

• 120-minute discussion on the same topics as the Lunch & Learn session.
• Plus a 60-minute case analysis

The agenda for a full-day session: 

• 120-minute discussion on the same topics as the Lunch & Learn session.
• Plus a 60-minute case analysis
• Plus a 2-hour workshop

Think like a CRO!

Join us for an enlightening Lunch & Learn session where we delve into the increasingly important role and responsibilities of the Chief Reputation Officer (CRO) in strategic communications and crisis management.

This session is inspired by the insights shared on the Credibility Institute's blog: https://credibilityinstitute.com/blog/f/the-rise-of-the-cro-a-strategic-imperative.

Session Overview: 

In today's digital age, an organization's reputation, as well the reputation of its leaders, can be easily influenced by various factors, making the role of the CRO more crucial than ever. A CRO is a C-Level executive responsible for managing and protecting an organization's reputation. They create and implement specific and global strategies to enhance and protect the organization's reputation through various channels, such as media relations, crisis management, and stakeholder engagement.

During this 90-minute session, we will explore:

• The Evolution of the CRO Role: Understand how the director role has evolved from a technical risk and compliance specialist to a strategic member of the CEO's inner sanctum and trusted advisor to the Board, as a C-Level strategic position.
• The Responsibilities of a CRO: Learn about the multifaceted responsibilities of a CRO, including developing and implementing strategies to enhance the organization's reputation and image, monitoring and analyzing media coverage, managing crisis situations, and building positive relationships with key internal and external stakeholders.
• The Impact of Reputation on Market Value: Discover how a favorable reputation can account for 63% of a company's market value and 87% of executives view reputational risk as more critical than other strategic risks. 

Who Should Attend: 

• Strategic Communications and PR Professionals 
• Internal and External Reputation Managers
• Communication Strategists 
• Communication and PR Team Leaders 

Key Takeaways: 

• Enhanced understanding of the CRO's role and responsibilities
• Practical knowledge of reputational risk management
• Enriched writing of reputation strategy
• Strategies to align reputation management efforts with business objectives for maximum impact

This session will provide valuable insights for anyone interested in strategic communications, reputation management, and the evolving role of the CRO.
We look forward to seeing you there!

Half-day and Full-day Sessions

The agenda for a 3-hour session:

• 120-minute discussion on the same topics as the Lunch & Learn session.
• Plus a 60-minute case analysis

The agenda for a full-day session: 

• 120-minute discussion on the same topics as the Lunch & Learn session.
• Plus a 60-minute case analysis
• Plus a 2-hour workshop

Give yourself and your team a unique professional development experience.

Join us for an insightful Lunch and Learn 90-min session where we’ll dive into the world of Measurement and Evaluation in Strategic Communications and PR. This session is designed for professionals and managers eager to understand the impact of their communication strategies and enhance their PR efforts with a keen eye on influence outcomes. 

Lunch & Learn 90-minute Session Overview: 

• Understanding the Basics: Grasp the fundamental concepts of measurement and evaluation in strategic communications. 
• Tools & Techniques: Discover the latest tools and techniques for effectively measuring the success of your campaigns. Master how to write KPIs.  
• Data-Driven Decisions: Learn how to interpret data to make informed decisions that align with business objectives. 
• Impact Integration: Explore strategies to integrate impact and influence goals into your communication campaign for an effective cohesive approach. 
• Case Studies: Analyse real-world examples to see how top businesses successfully measure and evaluate their communication efforts; and prove their return on investment. 

Who Should Attend? 

• Strategic Communications and PR Professionals 
• Communication Strategists 
• Communication and PR Team Leaders 

Key Takeaways: 

• Enhanced understanding of measurement and evaluation in strategic communications. 
• Practical knowledge to apply data analysis for improving communication campaign outcomes. 
• Enriched writing of indicators and KPIs 
• Strategies to align communication efforts with business objectives for maximum impact. 

Don’t miss this opportunity to elevate your strategic communication skills and drive return on investment. Register now and take the first step towards mastering the art of measurement and evaluation in strategic communication! 

Half-day and Full-day Sessions

The agenda for a 3-hour session:

• 120-minute discussion on the same topics as the Lunch & Learn session.
• Plus a 60-minute case analysis

The agenda for a full-day session: 

• 120-minute discussion on the same topics as the Lunch & Learn session.
• Plus a 60-minute case analysis
• Plus a 2-hour workshop

Give yourself and your team a unique professional development experience.

You don't know how to use GPT-4 in your PR & comms daily life. You are afraid that the president will cut positions in your team with the increasing use of GPT-4. You want to encourage your team members to use AI, but without losing strategically built intangible assets such as trust, credibility, and reputation, both internally and externally. You would like to make informed decisions based on AI. 

This lunch & learn is for you and your team!

Lunch & Learn Session

The agenda for a 90-minute discussion:

• Where are we with artificial intelligence?
• How can AI help us in PR, communications and crisis management?
• Is the use of AI ethical and deontological?
• Where are we going with AI?

Half-day and Full-day Sessions

The agenda for a 3-hour session:

• 120-minute discussion on the same topics as the Lunch & Learn session.
• Plus a 60-minute case analysis

The agenda for a full-day session: 

• 120-minute discussion on the same topics as the Lunch & Learn session.
• Plus a 60-minute case analysis
• Plus a 2-hour workshop