Welcome to the Academy of Intangible Assets Management
A unique professional development program for business communicators
An MBA-like program for Communicators and PR professionals
What are Intangible Assets?
- Managing the intangible assets of a business falls to strategic communications and public relations professionals.
- These assets are branding, image, trust & trustworthiness, credibility, corporate responsibility, and reputation.
- New tools, some with AI integrated, are available to define strategies and make informed decisions.
- Intangible assets evaluation can prove the ROI of communication initiatives.
Certification Program
- Now offered as an in-company professional development program.
- Case-study based
- Designed for communication early-career professionals (3 to 7 years of experience).
- Learning methods are:
- in-person (group) – starting in summer 2023
- online via Zoom (group or individual) – starting in summer 2023
- eLearning (individual) – starting in 2024
- Access to certified coaches after completion of the program
Be ready for the next step: to become a manager.
Modules that will meet your expectations and interests
- Modules cover a range of topics related to the strategic management of intangible assets.
- Duration: 3 hours per module
- Participants must take the 5 mandatory modules and choose 5 electives, according to their interests, for a total of 10.
Certification in Intangible Assets Management
- After completing 10 modules, participants are invited to take a 3-hour online test whenever it is convenient to them.
- The exam consists of multiple-choice questions.
- A score of 85% or more leads to the certification.
- The certification gives free participation to all webinars organised by the Academy of Intangible Assets Management.
Register now if you:
- Want to know more about intangible assets management, the foundation of all business relationships.
- Would like to be inspired by and learn from leading international experts.
- Need a certificate to advance your career.
- Don’t want to miss your chance to join our Spring launch.
Be ready for the next step: to become a manager.
Extracurricular session + Lunch & Learn Series
Working on your credibility, it pays!
Offer a unique professional development experience to your team.
Ideal for employees and managers, as well as the "C-level" team and the Board of Directors.
All the reasons are good to work on your credibility. Whether for personal branding and relationships with colleagues, to become a credible spokesperson, to consolidate leadership and improve dialogue with employees, to seek funding or for having a strong position in its market, for recruiting and retaining talent, or for writing credible CSR policies and ESG reports. In short, to have influence and create impact!
Lunch & Learn
On the agenda for a 90-minute discussion:
- Credibility is more complex than just being believed.
- What's the point of building credibility?
- How can credibility help me in my career?
- Credibility is the foundation of leadership.
- Credibility is the most important element of dialog.
- How to build your credibility?
- What is the return on investment of working on your credibility?
In English, French, Spanish, Italian, and Mandarin
Half-day
On the agenda for a 3-hour session:
- 120-minute discussion on the same topics as the Lunch & Learn session.
- Plus a 60-minute group workshop
It's easy as ABC.
Corporations:
Lunch & Learn: $1250 $937
(25% off during summer time)
Half-day session: $2000
SMEs, Startups, NPOs, NGOs:
Lunch & Learn: $600 $450
(25% off during summer time)
Half-day session: $1000
--> No matter how many people participate
--> In English, French, Spanish, Italian, and Mandarin
--> In-person or online
* Fees in US dollars
* Plus transportation for the trainer, if applicable
* Excludes venue rental and lunch for participants
* Plus applicable taxes (Canada)
* Payable by bank transfer, credit cards, or bitcoin
How to use GPT-4 and AI without losing your credibility?
Give yourself and your team a unique professional development experience.
You don't know how to use GPT-4 in your PR & comms daily life. You are afraid that the president will cut positions in your team with the increasing use of GPT-4. You want to encourage your team members to use AI, but without losing strategically built intangible assets such as trust, credibility, and reputation, both internally and externally. You would like to make informed decisions based on AI.
This lunch & learn is for you and your team!
Lunch & Learn
On the agenda for a 60-min discussion:
- Where are we with artificial intelligence?
- How can AI help us in PR, communications and crisis management?
- Is the use of AI ethical and deontological?
- Where are we going with AI?
In English, French, Spanish, Italian, and Mandarin
It's easy as ABC.
Corporations:
Lunch & Learn: $1250
SMEs, Startups, NPOs, NGOs:
Lunch & Learn: $600
--> No matter how many people participate
--> In English, French, Spanish, Italian, and Mandarin
--> In-person or online
* Fees in US dollars
* Plus transportation for the trainer, if applicable
* Excludes venue rental and lunch for participants
* Plus applicable taxes (Canada)
* Payable by bank transfer, credit cards, or bitcoin
Training Partners
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