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+1 514 500 5008

Credibility Institute

Signed in as:

filler@godaddy.com

  • Home
  • Français
    • Accueil
    • Services conseil
    • Institut Crédibilité
    • Academie
    • Notre équipe
    • Blogue
    • Contact
  • Bienvenida
  • Credibility Institute
  • Academy
  • Team
  • Blog
  • Contact Us

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Welcome to Academy of Intangible Assets Management

Step into the realm of corporate excellence with the Academy of Intangible Assets Management. Elevate your team's potential with our bespoke corporate training programs, designed to harness the power of strategic communication management.  


Corporate training in communication management for young professionals, mid-career managers, and bootcamps for executives and C-Level managers.


Enroll now and craft the success story and the impact your company deserves!

Get in Touch
formation développement professionnel communication confiance crédibilité réputation esg

Welcome to the Academy of Intangible Assets Management

A unique professional development program for business communicators

What are Intangible Assets?

  • Managing the intangible assets of a business falls to strategic communications and public relations professionals. 
  • These assets are branding, image, trust & trustworthiness, credibility, corporate responsibility, and reputation. 
  • New tools, some with AI integrated, are available to define strategies and make informed decisions. 
  • Intangible assets evaluation can prove the ROI of communication initiatives. 

Certification Program

  • Now offered as an in-company professional development program. 
  • Case-study based
  • Designed for communication early-career professionals (3 to 7 years of experience).
  • Learning methods are:
  • in-person (group) – starting soon
  • online via Zoom (group or individual) – starting soon
  • eLearning (individual) – starting in late 2024
  • Access to certified coaches after completion of the program


Be ready for the next step: to become a manager.

Modules that will meet your expectations and interests

  • Modules cover a range of topics related to the strategic management of intangible assets. 
  • Duration: 3 hours per module 
  • Participants must take the 5 mandatory modules and choose 5 electives, according to their interests, for a total of 10.

Discover the topics

Certification in Intangible Assets Management

  • After completing 10 modules, participants are invited to take a 3-hour online test whenever it is convenient to them. 
  • The exam consists of multiple-choice questions. 
  • A score of 85% or more leads to the certification. 
  • The certification gives free participation to all webinars organised by the Academy of Intangible Assets Management.

Our Training and Professional Development Team

Our trainers are experts in their fields with long track records in corporate training. They each have sound experience in strategic intangible assets management in different markets around the world.


Businesses registered in Québec: The Credibility Institute is a training organisation accredited (certificate: 0059667) by the Commission des partenariats du marché du travail for the purposes of the application of the Act to promote the development and recognition of labour skills.

Meet the team

Register now if you:

  • Want to know more about intangible assets management, the foundation of all business relationships.
  • Would like to be inspired by and learn from leading international experts.
  • Need a certificate to advance your career.
  • Don’t want to miss your chance to join our Spring launch.


Be ready for the next step: to become a manager.

Need a short talk with us?

Extracurricular sessionS + Lunch & Learn Series

Working on your credibility pays off!

Offer a unique professional development experience to your team.


Ideal for employees and managers, as well as the "C-level" team and the Board of Directors.


All the reasons are good to work on your credibility. Whether for personal branding and relationships with colleagues, to become a credible spokesperson, to consolidate leadership and improve dialogue with employees, to seek funding or for having a strong position in its market, for recruiting and retaining talent, or for writing credible CSR policies and ESG reports. In short, to have influence and create impact!


Lunch & Learn Session


The agenda for a 90-minute discussion:

  • Credibility is more complex than just being believed.
  • What's the point of building credibility?
  • How can credibility help me in my career?
  • Credibility is the foundation of leadership.
  • Credibility is the most important element of dialog.
  • How to build your credibility?
  • What is the return on investment of working on your credibility?


Half-day and Full-day Sessions


The agenda for a 3-hour session:

  • 120-minute discussion on the same topics as the Lunch & Learn session.
  • Plus a 60-minute case analysis


The agenda for a full-day session: 

  • 120-minute discussion on the same topics as the Lunch & Learn session.
  • Plus a 60-minute case analysis
  • Plus a 2-hour workshop

It's easy as ABC.

Corporations: 

Lunch & Learn: $1250 

Half-day session: $2000


SMEs, Startups, NPOs, NGOs:

Lunch & Learn: $600 

Half-day session: $1000


--> No matter how many people participate

--> In English, French, Spanish, Italian, and Mandarin

--> In-person or online


* Fees in US dollars

* Plus transportation for the trainer, if applicable

* Excludes venue rental and lunch for participants

* Plus applicable taxes (Canada)

* Payable by bank transfer, credit cards, or bitcoin

Book Now

Are you empowered to advise your CEO on reputation issues?

Think like a CRO!


Join us for an enlightening Lunch & Learn session where we delve into the increasingly important role and responsibilities of the Chief Reputation Officer (CRO) in strategic communications and crisis management.


This session is inspired by the insights shared on the Credibility Institute's blog: https://credibilityinstitute.com/blog/f/the-rise-of-the-cro-a-strategic-imperative.


Session Overview: 


In today's digital age, an organization's reputation, as well the reputation of its leaders, can be easily influenced by various factors, making the role of the CRO more crucial than ever. A CRO is a C-Level executive responsible for managing and protecting an organization's reputation. They create and implement specific and global strategies to enhance and protect the organization's reputation through various channels, such as media relations, crisis management, and stakeholder engagement.


During this 90-minute session, we will explore:


  • The Evolution of the CRO Role: Understand how the director role has evolved from a technical risk and compliance specialist to a strategic member of the CEO's inner sanctum and trusted advisor to the Board, as a C-Level strategic position.
  • The Responsibilities of a CRO: Learn about the multifaceted responsibilities of a CRO, including developing and implementing strategies to enhance the organization's reputation and image, monitoring and analyzing media coverage, managing crisis situations, and building positive relationships with key internal and external stakeholders.
  • The Impact of Reputation on Market Value: Discover how a favorable reputation can account for 63% of a company's market value and 87% of executives view reputational risk as more critical than other strategic risks. 


Who Should Attend: 


  • Strategic Communications and PR Professionals 
  • Internal and External Reputation Managers
  • Communication Strategists 
  • Communication and PR Team Leaders 


Key Takeaways: 


  • Enhanced understanding of the CRO's role and responsibilities
  • Practical knowledge of reputational risk management
  • Enriched writing of reputation strategy
  • Strategies to align reputation management efforts with business objectives for maximum impact


This session will provide valuable insights for anyone interested in strategic communications, reputation management, and the evolving role of the CRO.
We look forward to seeing you there!



Half-day and Full-day Sessions


The agenda for a 3-hour session:

  • 120-minute discussion on the same topics as the Lunch & Learn session.
  • Plus a 60-minute case analysis


The agenda for a full-day session: 

  • 120-minute discussion on the same topics as the Lunch & Learn session.
  • Plus a 60-minute case analysis
  • Plus a 2-hour workshop

It's easy as ABC.

Corporations: 

Lunch & Learn: $1250 

Half-day session: $2000


SMEs, Startups, NPOs, NGOs:

Lunch & Learn: $600 

Half-day session: $1000


--> No matter how many people participate

--> In English, French, Spanish, Italian, and Mandarin

--> In-person or online


* Fees in US dollars

* Plus transportation for the trainer, if applicable

* Excludes venue rental and lunch for participants

* Plus applicable taxes (Canada)

* Payable by bank transfer, credit cards, or bitcoin

Book Now

Challenge your knowledge in measurement and evaluation!

Give yourself and your team a unique professional development experience.

 

Join us for an insightful Lunch and Learn 90-min session where we’ll dive into the world of Measurement and Evaluation in Strategic Communications and PR. This session is designed for professionals and managers eager to understand the impact of their communication strategies and enhance their PR efforts with a keen eye on influence outcomes. 


Lunch & Learn 90-minute Session Overview: 


  • Understanding the Basics: Grasp the fundamental concepts of measurement and evaluation in strategic communications. 
  • Tools & Techniques: Discover the latest tools and techniques for effectively measuring the success of your campaigns. Master how to write KPIs.  
  • Data-Driven Decisions: Learn how to interpret data to make informed decisions that align with business objectives. 
  • Impact Integration: Explore strategies to integrate impact and influence goals into your communication campaign for an effective cohesive approach. 
  • Case Studies: Analyse real-world examples to see how top businesses successfully measure and evaluate their communication efforts; and prove their return on investment. 


Who Should Attend? 


  • Strategic Communications and PR Professionals 
  • Communication Strategists 
  • Communication and PR Team Leaders 


Key Takeaways: 


  • Enhanced understanding of measurement and evaluation in strategic communications. 
  • Practical knowledge to apply data analysis for improving communication campaign outcomes. 
  • Enriched writing of indicators and KPIs 
  • Strategies to align communication efforts with business objectives for maximum impact. 


Don’t miss this opportunity to elevate your strategic communication skills and drive return on investment. Register now and take the first step towards mastering the art of measurement and evaluation in strategic communication! 



Half-day and Full-day Sessions


The agenda for a 3-hour session:

  • 120-minute discussion on the same topics as the Lunch & Learn session.
  • Plus a 60-minute case analysis


The agenda for a full-day session: 

  • 120-minute discussion on the same topics as the Lunch & Learn session.
  • Plus a 60-minute case analysis
  • Plus a 2-hour workshop

It's easy as ABC.

Corporations: 

Lunch & Learn: $1250 

Half-day session: $2000


SMEs, Startups, NPOs, NGOs:

Lunch & Learn: $600 

Half-day session: $1000


--> No matter how many people participate

--> In English, French, Spanish, Italian, and Mandarin

--> In-person or online


* Fees in US dollars

* Plus transportation for the trainer, if applicable

* Excludes venue rental and lunch for participants

* Plus applicable taxes (Canada)

* Payable by bank transfer, credit cards, or bitcoin

Book Now

How to use GPT-4 without losing credibility

Give yourself and your team a unique professional development experience.

 

You don't know how to use GPT-4 in your PR & comms daily life. You are afraid that the president will cut positions in your team with the increasing use of GPT-4. You want to encourage your team members to use AI, but without losing strategically built intangible assets such as trust, credibility, and reputation, both internally and externally. You would like to make informed decisions based on AI. 


This lunch & learn is for you and your team!


Lunch & Learn Session


The agenda for a 90-minute discussion:

  • Where are we with artificial intelligence?
  • How can AI help us in PR, communications and crisis management?
  • Is the use of AI ethical and deontological?
  • Where are we going with AI?


Half-day and Full-day Sessions


The agenda for a 3-hour session:

  • 120-minute discussion on the same topics as the Lunch & Learn session.
  • Plus a 60-minute case analysis


The agenda for a full-day session: 

  • 120-minute discussion on the same topics as the Lunch & Learn session.
  • Plus a 60-minute case analysis
  • Plus a 2-hour workshop

It's easy as ABC.

Corporations: 

Lunch & Learn: $1250 

Half-day session: $2000


SMEs, Startups, NPOs, NGOs:

Lunch & Learn: $600 

Half-day session: $1000


--> No matter how many people participate

--> In English, French, Spanish, Italian, and Mandarin

--> In-person or online


* Fees in US dollars

* Plus transportation for the trainer, if applicable

* Excludes venue rental and lunch for participants

* Plus applicable taxes (Canada)

* Payable by bank transfer, credit cards, or bitcoin

Book Now

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