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The Credibility Institute is the first and only organisation specialised in credibility in the world. We have developed a definition and an understanding of intangible assets, such as branding, image, trustworthiness, credibility, and reputation that are unique and entirely inspired by applied research and scientifically documented. Driven by disruptive innovation, the Institute offers an innovative strategy for businesses to build and manage their intangible assets.
CredibilityEngineering® is a structured strategic planning approach that relies on theoretical and empirical research to plan, implement and evaluate a business communication strategy. The main objective is to build and strengthen the credibility of individuals and businesses.
We advise businesses in their planning of internal and external communications, with all their stakeholders, as well as with the media, KOLs, and influencers. Our strategies are designed to create an impact and generate a return on investment.
Our strategies are designed to create an impact and generate a return on investment.
We audit corporate communications and PR to provide businesses with a 360° diagnostic of their communications and intangible assets.
The diagnostic proposes not only a thorough analysis, but also strategic recommendations and KPIs.
We offer to businesses measurement & evaluation by KPIs of their intangible assets through an online dashboard. Our evaluation tools include 4 scores: Trust, Credibility, Reputation, and CSR.
Do not miss the annual conference gathering experts from Europe and the USA.
We will discuss intangible assets management and ROI, such as trust, credibility, corporate responsibility, and reputations.
Spring 2023 - In-person event
In partnership with the University of Sherbrooke
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