The Credibility Institute is the first and only organization specialized in credibility in the world. We have developed a definition and an understanding of branding, image, trust, credibility, and reputation that are unique and entirely inspired by applied research and scientifically documented. Driven by disruptive innovation, the Institute offers an innovative strategy for businesses to build and manage their intangible assets.
Credibility Engineering ® is a structured strategic planning approach that relies on theoretical and empirical research to plan, implement and evaluate a business communication strategy. The main objective is to build and strengthen the credibility of individuals and businesses.
We offer to businesses measurement & evaluation by KPIs of their intangible assets through an online dashboard. Our evaluation tools include 4 scores: Trust, Credibility, Reputation, and CSR.