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+1 514 500 5008

Credibility Institute

Signed in as:

filler@godaddy.com

  • Home
  • Français
    • Accueil
    • Services conseil
    • Academie
    • Evaluation361°
    • Notre équipe
    • CRO sur demande
    • Membrariat
    • Infolettre
    • Recherche
    • Contact
    • Blogue
  • Services
  • Academy
  • Evaluation361°™
  • AI+PR
  • Team
  • Blog
  • Contact Us
  • Partners
  • Research
  • Membership
  • Newsletter
  • Downloads
  • Reputation Rebellium

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Welcome

Shaping the future of PR®

Shaping the future of PR®Shaping the future of PR®Shaping the future of PR®

We are paving the road to 

businesses' success!

Contact us

Thinking of becoming a member

No need to think too long! In joining now, you will enjoy perks all year long and you will contribute to innovation in business communication and public relations. 

Become a member now

About The Institute

Trust the Credibility Experts

The Credibility Institute is the first and only organisation specialised in credibility in the world. We have developed a definition and an understanding of intangible assets, such as branding, image, trustworthiness, credibility, and reputation that are unique and entirely inspired by applied research and scientifically documented. Driven by disruptive innovation, the Institute offers an innovative strategy for businesses to build and manage their intangible assets.


We are not a PR agency, we are partnering with agencies.

Strategic Management of Intangible Assets

We advise businesses in their planning of internal and external communications, with all their stakeholders, as well as with the media, KOLs, and influencers.  Our strategies are designed to create an impact and generate a return on investment. 


Our strategies are designed to create an impact and generate a return on investment. 

CredibilityEngineering®

Credibility Engineering ® is a structured strategic planning approach that relies on theoretical and empirical research to plan, implement and evaluate a business communication strategy. The main objective is to build and strengthen the credibility of individuals and businesses.

Communication Audit & Diagnostic

We audit corporate communications and PR to provide businesses with a 360° diagnostic of their communications and intangible assets.


The diagnostic proposes not only a thorough analysis, but also strategic recommendations and KPIs.

Discover our services

Return on Investment Check ™

Assess the Return on investment (ROI) of your  communication and PR strategies with our online tool and tell your CEO and Board of Directors how your team perform.

Credibility isn't bought, it's built.


Stéphane Prud'homme, Founder, Credibility Institute

Academy of Intangible Assets Management

A unique professional development program for business communicators.

Find out more

We believe in the strategic power of evaluation

We offer to businesses measurement & evaluation by KPIs of their intangible assets through an online dashboard. Our evaluation tools include 4 scores: Trust, Credibility, Reputation, and CSR.

Find out more

International Conference

Do not miss the annual conference gathering experts from Europe and the USA.

 
We will discuss intangible assets management and ROI, such as trust, credibility, corporate responsibility, and reputations.

Spring 2023 - In-person event


In partnership with the University of Sherbrooke

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