Our mission:
Shaping the future of PR®
Our promise to you:
We innovate for businesses.
We challenge AI.
We develop tools for managers.
We train tomorrow's leaders.
About The Institute
Trust the Credibility Experts
The Credibility Institute is the first and only organisation specialised in credibility in the world. We have developed a definition and an understanding of intangible assets, such as branding, image, trustworthiness, credibility, and reputation that are unique and entirely inspired by applied research and scientifically documented. Driven by disruptive innovation, the Institute offers an innovative strategy for businesses to build and manage their intangible assets.
We are not a PR agency, we are partnering with agencies.
Strategic Management of Intangible Assets
We advise businesses in their planning of internal and external communications, with all their stakeholders, as well as with the media, KOLs, and influencers. Our strategies are designed to create an impact and generate a return on investment.
Our strategies are designed to create an impact and generate a return on investment.
CredibilityEngineering®
Credibility Engineering ® is a structured strategic planning approach that relies on theoretical and empirical research to plan, implement and evaluate a business communication strategy. The main objective is to build and strengthen the credibility of individuals and businesses.
Communication Audit & Diagnostic
We audit corporate communications and PR to provide businesses with a 360° diagnostic of their communications and intangible assets.
The diagnostic proposes not only a thorough analysis, but also strategic recommendations and KPIs.
Return on Investment Check ™
Assess the Return on investment (ROI) of your communication and PR strategies with our online tool and tell your CEO and Board of Directors how your team perform.
A unique professional development program for communicators
Our trainers are experts in their fields with long track records in corporate training. They each have sound experience in strategic intangible assets management in different markets around the world.
We believe in the strategic power of evaluation
We offer to businesses measurement & evaluation by KPIs of their intangible assets through an online dashboard. Our evaluation tools include 4 scores: Trust, Credibility, Reputation, and CSR.
Thinking of becoming a member
No need to think too long! In joining now, you will enjoy perks all year long and you will contribute to innovation in business communication and public relations.
International Conference
Do not miss the annual conference gathering experts from Europe and the USA.
We will discuss intangible assets management and ROI, such as trust, credibility, corporate responsibility, and reputations.
Autumn 2023 - In-person event
In partnership with the University of Sherbrooke
QuantumCredibility™ Blog
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