On-Demand webinars
Strategic Assessment of Intangible Assets Part 1 - Branding and Image
Understanding the strategic role of branding and corporate image in crisis management (1st of 4)
Strategic Assessment of Intangible Assets Part 2 - Trust
Trust, a fragile intangible asset in crisis situations (2nd of 4)
Strategic Assessment of Intangible Assets Part 3 - Credibility
The credibility assessment by KPIs and its strategic role (3rd of 4)
Strategic Assessment of Intangible Assets Part 4 - Reputation
Assessing reputation’s impact to improve ROI (4th of 4)