News from the Credibility Institute
Five years ago, when I had the idea to create a business dedicated to innovation in the communication and marketing sectors, I wanted to contribute to the advancement of knowledge in our professional domain. Today, in 2023, the communication sector has made giant steps forward with AI, especially in creating, monitoring, and measuring. But there is still a lot to do, certainly in evaluation, in informed decision-making, and issue management. It is in these restless waters that the Credibility Institute team has been navigating with passion for five years now.
Our mission: Shaping the future of PR®
Dear friends, to celebrate our 5th anniversary, I would like to thank our clients and collaborators and to promote business ties, in order to create a global network of professionals who are just as passionate as we are about the management of intangible assets and innovation in PR. That is why it is with great pleasure that we offer you several new features to better equip you and your team. Using our online tools and consulting services, you can make concrete contributions to the success of your business.
When I founded the Credibility Institute in 2018, my goal was to develop a unique approach to research on credibility. Today, credibility has become the business currency. Everyone is concerned and we talk about it everywhere in the media. That's why we recently launched a blog and an online dashboard to provide resources for comms managers.
It is therefore with pride that I announce new features such as free access to our online dashboard (evalution361.com), a blog (quantumcredibility.com), a podcast featuring expert guests, Lunch & Learn events, and a membership offering significant benefits. Also, I invite you to become a member of the Think Tank Reputation Rebellium™, which I founded to support Thought Leadership on reputation. It's free to enroll. Come join the discussion!
You will find below our monthly newsletter presenting all our news! We hope you enjoy this content as much as we enjoyed preparing it.
Credibly,
Stéphane Prud’homme
Founder President
What’s new?
5 Years: Let’s celebrate!
The Credibility Institute is the first and only organization in the world specializing in corporate credibility. For the past five years, we have worked on the future of PR and marketing by doing research and development on corporate intangible assets. It is time now to make our work accessible.
Freemium Alert! We are proud to make available our first online management and decision-making tool, the online dashboard Σvaluation361°™, free of charge.
Our new podcast: Quantum Credibility™
Do you manage the image, credibility, responsibility, trust or reputation of your business? Our podcast is perfect for you! It is a turnkey solution, sharing knowledge from international experts, and research studies to help managers learn everything about credibility.
Our bilingual program will feature guests from around the world, with new episodes monthly. Depending on their language, the episodes will be either in French or in English, or both.
Host: Nathaniel Philippe Maisonneuve, undergrad student in PR and adviser at the Institute, asks Guy Litalien questions to understand everything about the evaluation of communications.
This month: Guy Litalien
A lecturer at three Quebec universities and a researcher with the Credibility Institute, Guy discusses the important of evaluating corporate communication for a solid strategy.
Lunch & Learn engaging activities
Another important element of the Institute’s mission is professional development. We recently launched an online and in-person Lunch & Learn training program for communication teams.
Our first Lunch & Learn topic is: Working on your credibility, it pays! We will announce more topics soon.
Reserve now, places are limited!
Working on your credibility, it pays!
Become a member of the Credibility Institute
Give yourself the tools and knowledge to succeed by becoming a member of the Institute. You will be able to access all of our scientific and applied research publications, take advantage of discounts on conferences and events, and get free access to our online dashboard, and more!
Hundreds of business managers already trust us, use our tools, or participate in our events and conferences.
We offer 2 categories of membership, corporate and individual.
Good news! Not-for-profit organizations get 50% off, and membership is free for undergrad students. Ask us for promo codes.
Get 25% off membership with promo code: jbm1mw7y3, valid until April 7.
Our monthly reading
You still have some time?
We recommend this book.
For a long time, economists have assumed that we were cold, self-centred, rational decision makers – so-called Homo economicus; the last few decades have shattered this view. The world we live in and the situations we face are of course rich and complex, revealing puzzling aspects of our behaviour. Optimally Irrational argues that our improved understanding of human behaviour shows that apparent 'biases' are good solutions to practical problems – that many of the 'flaws' identified by behavioural economics are actually adaptive solutions.
Page delivers an ambitious overview of the literature in behavioural economics and, through the exposition of these flaws and their meaning, presents a sort of unified theory of behaviouralism, cognitive psychology and evolutionary biology. He gathers theoretical and empirical evidence about the causes of behavioural 'biases' and proposes a big picture of what the discipline means for economics.
(Excerpt from the back cover of the book)
Page, Lionel (2023). Optimally Irrational, The Good Reasons We Behave the Way We Do. Cambridge, UK: Cambridge University Press.
